Sunset
🌅 A sunny & luxurious fashion brand based in Cannes.
SUNSET is a personal project brought to life in 2022. It's a brand that offers high-end beachwear, featuring unique, handmade silk clothing that is eco-friendly.
The goal was to translate his DNA into a simple logo and graphic elements reminiscent of the beach, nature, and the French Riviera. The logo needed to be classic and easily recognizable across various mediums: clothing prints, labels, bags, and storefronts.
After identifying how we wanted to market/position ourselves, we defined the steps to follow:
A moodboard to define the artistic direction.
Do typographic research and create a first draft of the logo.
We chose two typographic directions and created logo variants: classic, square, small, label, icon.
Once one of the two directions has been approved, we select the colors and place the logo in different colored contexts.
Complete the final choices and create the graphic charter.
Sunset
🌅 A sunny & luxurious fashion brand based in Cannes.
SUNSET is a personal project brought to life in 2022. It's a brand that offers high-end beachwear, featuring unique, handmade silk clothing that is eco-friendly.
The goal was to translate his DNA into a simple logo and graphic elements reminiscent of the beach, nature, and the French Riviera. The logo needed to be classic and easily recognizable across various mediums: clothing prints, labels, bags, and storefronts.
After identifying how we wanted to market/position ourselves, we defined the steps to follow:
A moodboard to define the artistic direction.
Do typographic research and create a first draft of the logo.
We chose two typographic directions and created logo variants: classic, square, small, label, icon.
Once one of the two directions has been approved, we select the colors and place the logo in different colored contexts.
Complete the final choices and create the graphic charter.
Sunset
🌅 A sunny & luxurious fashion brand based in Cannes.
SUNSET is a personal project brought to life in 2022. It's a brand that offers high-end beachwear, featuring unique, handmade silk clothing that is eco-friendly.
The goal was to translate his DNA into a simple logo and graphic elements reminiscent of the beach, nature, and the French Riviera. The logo needed to be classic and easily recognizable across various mediums: clothing prints, labels, bags, and storefronts.
After identifying how we wanted to market/position ourselves, we defined the steps to follow:
A moodboard to define the artistic direction.
Do typographic research and create a first draft of the logo.
We chose two typographic directions and created logo variants: classic, square, small, label, icon.
Once one of the two directions has been approved, we select the colors and place the logo in different colored contexts.
Complete the final choices and create the graphic charter.
Sunset
🌅 A sunny & luxurious fashion brand based in Cannes.
SUNSET is a personal project brought to life in 2022. It's a brand that offers high-end beachwear, featuring unique, handmade silk clothing that is eco-friendly.
The goal was to translate his DNA into a simple logo and graphic elements reminiscent of the beach, nature, and the French Riviera. The logo needed to be classic and easily recognizable across various mediums: clothing prints, labels, bags, and storefronts.
After identifying how we wanted to market/position ourselves, we defined the steps to follow:
A moodboard to define the artistic direction.
Do typographic research and create a first draft of the logo.
We chose two typographic directions and created logo variants: classic, square, small, label, icon.
Once one of the two directions has been approved, we select the colors and place the logo in different colored contexts.
Complete the final choices and create the graphic charter.
Sunset
🌅 A sunny & luxurious fashion brand based in Cannes.
SUNSET is a personal project brought to life in 2022. It's a brand that offers high-end beachwear, featuring unique, handmade silk clothing that is eco-friendly.
The goal was to translate his DNA into a simple logo and graphic elements reminiscent of the beach, nature, and the French Riviera. The logo needed to be classic and easily recognizable across various mediums: clothing prints, labels, bags, and storefronts.
After identifying how we wanted to market/position ourselves, we defined the steps to follow:
A moodboard to define the artistic direction.
Do typographic research and create a first draft of the logo.
We chose two typographic directions and created logo variants: classic, square, small, label, icon.
Once one of the two directions has been approved, we select the colors and place the logo in different colored contexts.
Complete the final choices and create the graphic charter.